Our Story

Our CEO, Dr McElory Hoffmann, an internationally published data scientist and at the time computer science lecturer at the University of Stellenbosch, founded ml4africa.com (Machine Learning for Africa) in 2013 after he saw the potential of his field of study to impact communities in South Africa and beyond. One year later Praelexis with its agile and innovative business model was born as the result of a keen understanding of the predictive analysis needs of governmental stakeholders as well as corporate clients. The integration of theory and praxis lies at the heart of who Praelexis is. Our data crafters are accomplished engineers, mathematicians and scientists, who are much respected in their respective fields of specialisation.

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We believe in purpose before profit

Our purpose is to create value by collaboratively crafting elegant, data-driven solutions for significant problems.

To achieve this, we subscribe to the values of Trustworthy Leadership, Collaborative Learning and Creative Craftsmanship.

To our clients, Praelexis promises to be Trendsetters, Academically Excellent, Agile and Adaptable and Deeply Immersed.

Recognition for Praelexis

Praelexis is a Microsoft Gold Partner and Microsoft Independent Software Vendor.
In 2019 Praelexis was named a finalist in the Microsoft AI Partner of the Year Awards.
In 2016 Praelexis was named the Most Innovative Business in the Western Province.

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Praelexis believes in good corporate citizenship and links the significance of what we do to the United Nations’ Sustainable Development Goals.

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