McElory the entrepreneur and initiator of Praelexis, co-founded and launched the company in October 2012, along with Con Bruce and George Farmer. McElory holds a PhD in Applied Mathematics and has an undergraduate Degree in Computer Engineering. Prior to Praelexis, he was a senior lecturer at the Computer Science, Stellenbosch University, South Africa. He has also served as a Director of the MIH Media Lab at Stellenbosch University from July 2011 to January 2013. In July 2011 to June 2012, he spent the year as a post-Doctoral Researcher at the Catholic University Leuven, in Belgium. McElory is passionate about many things and enjoys a good balanced life. When he is not seeing clients, doing research and strategically planning around Praelexis, he is enjoying good food and wine, keeping fit, traveling, learning about languages, and attending car shows. He is approachable both socially and especially in business and believes that the key to success in business is to work hard and enjoy the journey as you move forward.